Anastasia Zemleanschih, Account Manager at Dentsu Creative & Dentsu Lab and a Young Dogs board member, on why good ideas really die (trust, not budget), whether AI replaces craft, and what Moldova taught her about working in Amsterdam. Recorded in an online Amsterdam–Bucharest video call.
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What does a national brand do for a small exporter? Vlad Țone of ARICE on why Romania needs presence, not a rebrand: one stand, one identity, fair after fair.
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Alexandru Stan bought The Next Web from the Financial Times rather than watch a 20-year internet institution be switched off. His lesson for marketers: in media, clients don’t buy traffic — they buy positioning. Recorded at the Romanian Creativity Pavilion, Cannes Lions 2026.
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TikTok's Beatrice Mustocea joins Andrei Tarnovski to discuss the creator economy that actually works — entertainment, creators, and advertising colliding at Cannes Lions 2026.
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FEPIC's Mihai Lupu joins Andrei Tarnovski on Boringly Effective to discuss Romanian creative industries, Iași as a creative centre, Romanian Creative Week, AI as a tool, and the patience required for long-term recognition. Recorded at the Romanian Creativity Pavilion at Cannes Lions.
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WARC Chief Content Officer David Tiltman joins Andrei Tarnovski on Boringly Effective to discuss marketing effectiveness, content churn, AI, machine-readable brands and creative craft. Recorded at Cannes Lions.
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Andrew Tindall of System1 joins Andrei Tarnovski to discuss when not to test creativity, AI prediction, human emotion, B2B advertising and marketing effectiveness.
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Mark Ritson joins Andrei Tarnovski for the first episode of Boringly Effective, recorded at Cannes Lions 2026. Marketing effectiveness, pricing, creativity, Madonna, Baudrillard — and the boring work behind brands that grow.
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