Most of Cannes is people who've already made it, talking to people who already agree with them. The YoungDogs meet-up is the opposite — a room built for the next generation to argue, out loud, about what they actually believe.
Change My Mind: A Meet-Up for Hot Takes and Debates
Listed under the Talent & Culture stream and built as a networking session, the meet-up was exactly what the title promises: a space for young marketers to bring their hottest takes and defend them.
On stage, a board of YoungDogs members: Anastasia Zemleanschih, Account Manager at Dentsu Creative & Dentsu Lab; Lotte Aalsma, Internationalization Manager at Rose Bikes; and Mick van der Loo, Content Strategist at GoSpooky.
YoungDogs is the Dutch network for young marketers, and the format is deliberate — less keynote, more pressure test. Bring a conviction. Defend it. See if it survives the room.
It's the kind of session Cannes needs more of: the people who'll be running this industry in ten years, arguing about it now, in public, before they've learned to be careful.
Now live on Boringly Effective
We sat down with Anastasia online — an Amsterdam–Bucharest video call — to talk about the next generation of marketers, creative production, and emerging technology.
The full interview is now live: read the episode articleVisit Anastasia's profile and sign up for the newsletter to catch future episodes.