Internal tag used to select episodes for the homepage featured section.
WARC Chief Content Officer David Tiltman joins Andrei Tarnovski on Boringly Effective to discuss marketing effectiveness, content churn, AI, machine-readable brands and creative craft. Recorded at Cannes Lions.
Listen
Andrew Tindall of System1 joins Andrei Tarnovski to discuss when not to test creativity, AI prediction, human emotion, B2B advertising and marketing effectiveness.
Listen
Mark Ritson joins Andrei Tarnovski for the first episode of Boringly Effective, recorded at Cannes Lions 2026. Marketing effectiveness, pricing, creativity, Madonna, Baudrillard — and the boring work behind brands that grow.
Listen