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Mark Ritson and Byron Sharp find five marketing truths they can actually agree on
At Cannes Lions 2026, two of marketing's loudest disagree-ers shared a stage to find common ground. Here's what they settled on.
Mark Ritson
Mark Ritson is a professor, columnist and brand consultant, and the creator of the Mini MBA in Marketing. This archive collects his Boringly Effective interviews.
Mark Ritson
Mark Ritson
Marketing's sharpest contrarian on effectiveness, pricing and brand.
Mark Ritson on Madonna, Baudrillard and the Boring Work of Marketing Effectiveness — Boringly Effective Podcast, Episode 1
Mark Ritson joins Andrei Tarnovski for the first episode of Boringly Effective, recorded at Cannes Lions 2026. Marketing effectiveness, pricing, creativity, Madonna, Baudrillard — and the boring work behind brands that grow.
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