Alexandru Stan

Alexandru Stan

Alexandru Stan

Romanian entrepreneur, founder of Tekpon, investor and CEO of The Next Web (TNW).

Alexandru Stan on Buying The Next Web: Why Clients Buy Positioning, Not Traffic — Boringly Effective Podcast, Episode 6

podcast · Aug 20, 2026

Alexandru Stan on Buying The Next Web: Why Clients Buy Positioning, Not Traffic — Boringly Effective Podcast, Episode 6

Alexandru Stan bought The Next Web from the Financial Times rather than watch a 20-year internet institution be switched off. His lesson for marketers: in media, clients don’t buy traffic — they buy positioning. Recorded at the Romanian Creativity Pavilion, Cannes Lions 2026.